XOXO Soda launched in Spar Netherlands, with its Watermelon, Lychee and Red Berries flavours now on shelf in selected stores nationwide.
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The listing extends an already broad retail footprint. In the UK, XOXO is stocked in Sainsbury's, Ocado, Co-op, Whole Foods, Planet Organic and Holland & Barrett.
Founded by CEO Rory Paterson, XOXO positions itself as a lower-sugar, gut-friendly alternative to mainstream fizzy drinks. Each can carries 6g of prebiotic fibre, under 8g of sugar from real fruit juice and fewer than 47 calories, with no artificial sweeteners or colours, and the recipe took more than 50 iterations over two years to develop.
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