Industry Perspectives
Black Bee Honey's Paul Webb on what founders get wrong about measuring success
Black Bee Honey's co-founder says revenue and growth matter, but founders who measure nothing else lose sight of what made the business worth building.
Wype's Giorgia Granata on selling behaviour change in a taboo category
The bottom care brand's co-founder on finding the aha moment, why Wype dropped discretion from its ads, and how a product nobody talks about still gets recommended.
How brand-building gave Feisty leverage with retailers, partners and investors
Feisty's founder on taking a digital-first route into a category most UK shoppers haven't heard of yet, and what it has meant for retail, partnerships and her first raise.
Why is a supplement company producing a documentary?
Myoform's CEO on betting on long-form film over performance ads.
Fallacy number 5001: Peak became a plateau. Shoppers didn't get the memo.
Retailers stretched Black Friday into a six-week sale. Shoppers still waited for the day.
There's no need to fake authentic content, you have it in spades
Why brands are paying to look unpolished, and what comes after the creator economy.
The 3 walls every 7–8-figure founder hits with AI, and how to solve them
Most lifestyle-brand teams aren't short on AI ambition, they're short on a system.
Everything I believe about being a founder changed in my thirties
Hugh Thomas bootstrapped Giants Coffee from £10,000 to seven figures. He breaks down a decade of lessons on product-market fit, patience, and success.
