Industry Perspectives

Shopify's latest Editions is really about one thing: getting your product data ready for AI

SuperCo's Tom Mucklow-Norell on the latest Shopify Editions drop.

Tom Mucklow-Norell — Co-founder, SuperCo

Creator marketing has a scalability problem

What holds creator marketing back is operational — and it's why budget stays locked in channels that work less well.

Lewis Crosbie — Founder & CEO, KOMI

What our outdoor campaigns taught me about scale and community

PerfectTed's head of marketing on out-of-home for challenger brands.

Kelly Shaw — Head of Marketing, PerfectTed

The 2026 ecommerce stack is overloading operators' brains

The halcyon-days playbook ran on intuition. The 2026 stack forces constant deliberate thinking, and most operators are running on empty by mid-afternoon.

Dave Morrissey — Founder at SCEAL

How Danny Gray gave LVLS an unfair advantage in a crowded market

He says no one needs another hydration brand. He built one anyway.

Why your DTC pack will fail on shelf

Most brands assume (or at least hope) that the pack design that worked online will also work in retail. It's an understandable assumption. They're usually wrong.

Gus Allen — Founder & Research Lead at Beyond Insights

Five lessons from Pulse founder Johan Matton on building the world's first mindfulness ring

Inside the contrarian playbook behind the first wearable that intentionally tracks nothing.

Johan Matton — Founder & CEO at Pulse Mindfulness™

How Oshun reached 7,500 subscribers and stayed profitable from month one

Joe Welstead — Co-founder, Oshun