Industry Perspectives
Why your DTC pack will fail on shelf
Most brands assume (or at least hope) that the pack design that worked online will also work in retail. It's an understandable assumption. They're usually wrong.
Five lessons from Pulse founder Johan Matton on building the world's first mindfulness ring
Inside the contrarian playbook behind the first wearable that intentionally tracks nothing.
9 Things we learned launching Scandinavian Biolabs into Boots
Scandinavian Biolabs just launched nationwide in Boots. Here's what we learned, and what I'd do differently next time.
Founders should build to last, not to exit
Corporates are willing to acquire earlier, that doesn’t mean founders should build for it.
FoodLabs' Nicolaus Norden on the silver economy, GLP-1s, and what makes a brand acquirable
The Berlin-based investor sees aging populations, GLP-1 drugs, and women's health creating category-defining opportunities but only for brands that can prove they actually work.
Why most European DTC brands plateau, and what the ones that don't do differently
Three patterns from the brands that keep scaling — and the questions every operator should be asking.
Inside Austria's consumer economy: the brands, investors, and operators shaping the market
A Vienna-based CPG investor maps the ecosystem European founders and funders should know.
Creator brands don't have a demand problem. They have an operations problem.
Vivaio Ventures runs nine creator-led consumer brands, here’s where they see many going wrong.
