News
8hours debuts on Healf
The Amsterdam-based brand takes its first step beyond DTC.
Mission earns B Corp status and debuts new "Superblends"
The functional drinks brand pairs its certification with a product line that ties a full creatine dose to the morning ritual, in plastic-free sachets.
Boots builds GLP-1 support zones into 220 stores
The retailer is turning the side effects of weight-loss drugs into a dedicated shelf category, spanning gut, hair, skin and nutrition.
Caro Daur backs Joony's Natural Soda
The Hamburg-based startup adds the fashion influencer as investor and strategic partner, betting it can turn natural soda into a category of its own.
Valerie seeks a buyer to back its next stage of growth
The UK perimenopause supplement brand has until 3 August to find an acquirer, despite strong margins and retail traction.
Yutrients launches a build-your-own supplement blend with £500k pre-seed
The UK brand makes a single daily scoop to order from 200-plus ingredients, betting AI and made-to-order manufacturing finally make personalised nutrition scalable.
Arrowtown lands its vodka sodas in Sainsbury's with a 285-store listing
The low-sugar RTD brand takes two of its four variants nationwide.
Purr & Meow debuts major rebrand and new recipes
The cat-nutrition brand relaunches with new packaging, reformulated recipes and a two-tier range split between premium and everyday.