News
Belvoir Farm moves into functional drinks with Happi
The British cordial maker's first canned wellness range goes digital-first at £1.75 a can.
Spacegoods launches its first ready-to-drink product, a canned oat mushroom latte
The UK functional-coffee brand has packed its hero Rainbow Dust blend into a grab-and-go iced latte.
LYMA enters the gut health category with ID²
The British longevity brand's first gut formula lands exclusively at Harrods' Wellness Clinic this week.
Mighty lands refillable toothpaste in 450 Boots stores
The challenger brand's aluminium dispensers and compostable refills mark its first move from DTC onto the high street.
Hunter & Gather launches Creatine for women
The UK real-food brand reformulates a gym-bag staple as a daily supplement for strength, focus, and healthy ageing.
How Oshun reached 7,500 subscribers and stayed profitable from month one
Swypes debuts in PureGym with a golden-ticket prize hunt
The body-wipe startup is using a Willy Wonka-style prize hunt to launch its biggest retail move yet — vending-machine placement across 460+ gyms.
Challenger oral care brand OZEN launches into 800+ Boots stores
Its aerogel-based AeroGraft™ technology is the first new sensitivity patent in nearly 30 years.