EUROPEAN MARKET INTELLIGENCE
Europe's consumer industry and the people building it
The brands, capital, and trends reshaping how great products get built and sold.
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Latest Stories
FUNDING
Collider opens crowdfunding round
NEWS
Great Earth launches gummies with MEDS
INDUSTRY PERSPECTIVES
9 Things we learned launching Scandinavian Biolabs into Boots
NEWS
Gun Ana launches Body Milk SPF 30 to make daily body sunscreen a year-round habit
Expert Perspectives
9 Things we learned launching Scandinavian Biolabs into Boots
Founders should build to last, not to exit
FoodLabs' Nicolaus Norden on the silver economy, GLP-1s, and what makes a brand acquirable
Why most European DTC brands plateau, and what the ones that don't do differently
Inside Austria's consumer economy: the brands, investors, and operators shaping the market
Creator brands don't have a demand problem. They have an operations problem.
The DTC deodorant brand optimising for year three, not day one
How Soar rebuilt for a market that stopped rewarding the old playbook
More Stories
NEWS
Gordon Ramsay debuts Krude, a premium olive oil brand
May 23
NEWS
Unfabled hits Sainsbury's shelves
May 22
NEWS
We Are Regular lands in 50 Boots stores
May 21
LATEST REPORT
European Commerce Trends
The first edition of The Checkout's European Commerce Trends report. Covering the European consumer economy, DTC and ecommerce, social and live commerce, winning categories, AI adoption, and European DTC exits.
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NEWS
Rude Health unveils £1m marketing campaign
May 20
NEWS
PerfectTed launches ready-to-drink Protein White Chocolate Matcha
May 20
FUNDING
Fussy secures follow-on funding from Guinness Ventures
May 19
NEWS
Stripe & Stare and Freddie's Flowers team up for Chelsea in Bloom
May 19
FUNDING
All Things lands in Tesco
May 19
NEWS
LVLS launches Advanced Hydration+ exclusively at Boots
May 17
NEWS
HIDE adds Grace Beverley as co-founder
May 17
NEWS
Skin:Genius launches Oh My Wash
May 17
NEWS
Three-quarters of Brits now wear outdoor clothing as everyday wear, new data shows
May 15
NEWS
Au Vodka and Tango launch ready-to-drink range
May 15
NEWS
Hip Pop, Trip and Aqua Glow among winners at the UK Soft Drinks Awards 2026
May 14
NEWS