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Europe's consumer industry and the people building it

The brands, capital, and trends reshaping how great products get built and sold.

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Latest Stories

Reformed raises $22M Series A led by IRIS Ventures

Reformed raises $22M Series A led by IRIS Ventures

The European functional coffee-and-matcha brand will use the oversubscribed round to fuel international expansion.

SURI enters the toothpaste category with a refillable, compostable-refill system

SURI enters the toothpaste category with a refillable, compostable-refill system

Catcrew launches to chase Italy's overlooked cat-food market

Catcrew launches to chase Italy's overlooked cat-food market

Biomel extends its gut-health range with plant-based protein drinks

Biomel extends its gut-health range with plant-based protein drinks

Twinings courts Gen Z as tea replaces alcohol before big moments

Twinings courts Gen Z as tea replaces alcohol before big moments

Expert Perspectives

The 2026 ecommerce stack is overloading operators' brains

The 2026 ecommerce stack is overloading operators' brains

Dave Morrissey

Dave Morrissey — Founder at SCEAL

How Danny Gray gave LVLS an unfair advantage in a crowded market

How Danny Gray gave LVLS an unfair advantage in a crowded market

Why your DTC pack will fail on shelf

Why your DTC pack will fail on shelf

Gus Allen

Gus Allen — Founder & Research Lead at Beyond Insights

Five lessons from Pulse founder Johan Matton on building the world's first mindfulness ring

Five lessons from Pulse founder Johan Matton on building the world's first mindfulness ring

Johan Matton

Johan Matton — Founder & CEO at Pulse Mindfulness™

How Oshun reached 7,500 subscribers and stayed profitable from month one

How Oshun reached 7,500 subscribers and stayed profitable from month one

Joe Welstead

Joe Welstead — Co-founder, Oshun

9 Things we learned launching Scandinavian Biolabs into Boots

9 Things we learned launching Scandinavian Biolabs into Boots

Anders Reckendorff

Anders Reckendorff — CEO & Co-founder at Scandinavian Biolabs

Founders should build to last, not to exit

Founders should build to last, not to exit

Niccolo Manzoni

Niccolo Manzoni — Co-founding partner, Five Seasons Ventures

FoodLabs' Nicolaus Norden on the silver economy, GLP-1s, and what makes a brand acquirable

Nicolaus Norden

Nicolaus Norden — VC at FoodLabs

More Stories

Benefit Juice relaunches its core range with added fibre and vitamin D

Benefit Juice relaunches its core range with added fibre and vitamin D

Russell & Atwell launches funding round to scale its fresh chocolate push

Russell & Atwell launches funding round to scale its fresh chocolate push

Presto Coffee opens funding round

Presto Coffee opens funding round

European Commerce Trends

LATEST REPORT

European Commerce Trends

The first edition of The Checkout's European Commerce Trends report. Covering the European consumer economy, DTC and ecommerce, social and live commerce, winning categories, AI adoption, and European DTC exits.

READ THE REPORT→

Attention is not conversion: Why local, clear and reliable wins in European commerce

Attention is not conversion: Why local, clear and reliable wins in European commerce

Misfits launches Stuffed protein bars

Misfits launches Stuffed protein bars

Heatwaves drive UK convenience sales

Heatwaves drive UK convenience sales

yfood surpasses 10,000 UK retail outlets

yfood surpasses 10,000 UK retail outlets

P.Louise opens its first store, a 19,000 sq ft Manchester flagship

P.Louise opens its first store, a 19,000 sq ft Manchester flagship

Years raises multimillion-pound round to take shelf-stable fresh dog food into retail

Years raises multimillion-pound round to take shelf-stable fresh dog food into retail

The 2026 ecommerce stack is overloading operators' brains

INDUSTRY PERSPECTIVES

The 2026 ecommerce stack is overloading operators' brains

Dave Morrissey

Dave Morrissey — Founder at SCEAL

PerfectTed brings ceremonial-grade matcha concentrates to Tesco

PerfectTed brings ceremonial-grade matcha concentrates to Tesco

Myoform launches marketplace curated to your biology

Myoform launches marketplace curated to your biology

European brands are betting big on sport's summer — and most can't catch the moments that matter

European brands are betting big on sport's summer — and most can't catch the moments that matter

New British running brand EDRA launches with kit engineered to get out of your way

Oat Cult raises £220k

Oat Cult raises £220k