NEWSOctober 28, 2026

Wild announces Harry Potter refillable collection

The eco personal care brand brings the four Hogwarts Houses to its deodorant, body wash and lip balm ranges.

SUPPORTED BY PAPER RUN, WAYFLYER, RIVERFLOW & VINE TALENT

Wild announces Harry Potter refillable collection

Wild, the refillable personal care brand, has partnered with Warner Bros. Global Consumer Products on a limited-edition Harry Potter collection, bringing the Hogwarts Houses to its everyday range.

Join European founders, operators, and investors who read The Checkout every week.

The collection features four custom refillable cases inspired by Gryffindor, Slytherin, Ravenclaw and Hufflepuff, spanning Wild's natural deodorant, roll-on antiperspirant, body wash and lip balm. Each House pairs with its own fragrance profile, from Gryffindor's warm amber, myrrh and firewood to Hufflepuff's pear, toasted almond and honey. Limited-edition gift sets include a "Chocolate Frog" mini deodorant set with all four Houses.

"It has always been my dream to capture that special essence of Harry Potter, marrying it with our Wild world," said co-founder Charlie Bowes-Lyon.

The collection launches globally in November through wearewild.com across the UK, US, EU and Australia, with selected items also rolling out to retail partners including Boots and Sainsbury's in the UK, Target and Walmart in the US and DM in Europe. Starter packs start at £16.

SUPPORTED BY PAPER RUN

Paper Run

Paper Run helps brands win back customers that email can't reach through automated direct mail that integrates with Shopify & Klaviyo.

SUPPORTED BY WAYFLYER

Wayflyer

Wayflyer provides purpose-built financing to consumer brands worldwide, deploying over $6 billion to 7,000+ businesses since launching in 2020.

SUPPORTED BY RIVERFLOW

Riverflow

Riverflow is the leading creative AI platform for CPG and Fashion brands, built specifically for high quality, brand accurate visuals in both photoshoots, static ads and videos.

SUPPORTED BY VINE TALENT

Vine Talent

Josh at Vine Talent provides consultative executive search for ambitious European consumer brands, helping founders access the calibre of international talent needed to unlock their next stage of growth.

JOIN OUR FOUNDER NETWORK:

Venice

VENICE FOUNDERS NETWORK

Where 200+ European consumer founders solve problems together.

An independent space for Europe's Consumer Founders & CEO's.

APPLY TO JOIN200+ MEMBERS
Venice Founders NetworkVenice Founders NetworkVenice Founders Network