

Borough Broth moves into gravy with Sainsbury's launch
The organic bone broth maker extends into a British staple, rolling out two chilled gravies nationwide.

everystate lands in 64 Boots stores with new Ritual Packs
The functional mushroom drink brand enters bricks-and-mortar retail, creating a new format for the launch.

Arrowtown adds a Morrisons listing to its supermarket run
The RTD vodka brand lands two flavours in Morrisons, weeks after going nationwide in Sainsbury's.

Science in Sport becomes fuel partner for Nike's After Dark Tour
The nutrition brand signs on across Nike's seven-city night-race series, with a first-of-its-kind co-branded range.

Poco Beauty lands in Selfridges
An exclusive partnership brings the fast-scaling Irish skincare and make-up brand to all four Selfridges stores and online.

Boots research spotlights a UK 'confidence gap'
The retailer pairs new consumer research with an emotive brand platform, targeting younger shoppers hardest hit.

Bloom & Wild tells customers 'Don't Send Flowers' in new campaign
The letterbox-flower pioneer's counterintuitive campaign marks its shift from florist to broad gifting destination.

Consumer brands lead the first UK cohort to certify under tougher B Corp standards
Mulberry, Huel, Lily's Kitchen, Fussy and Pip & Nut are among 18 firms meeting B Lab's most demanding requirements yet.