TOSS, the UK salad dressing brand, has closed its seed round just six months after launching. The round was backed by SFC Capital, Gota Ventures, FIGR Ventures, DTC agency Tribe and a group of angel investors. The amount raised was not disclosed.
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TOSS pitches itself as a challenger in an aisle it argues has been left to a handful of familiar vinaigrettes, ranch and Caesar options, many carrying gums, cheap oils and added water. The brand sells bolder, cleaner-label dressings, with the stated ambition of becoming shoppers' "everyday squeeze."
"What started as an idea to challenge how, when and why people use dressings is now backed by an incredible group of investors who believe in our vision and what we're building," said co-founder Grace Devlin.
The UK salad dressing market was valued at $969.81m in 2024 and is forecast to reach $1.31bn by 2032, according to Credence Research.
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