According to new data from Public First and TikTok, TikTok contributed £10 billion in gross value added to the UK last year, and supports more than 150,000 jobs.
The research credits small and medium businesses on the platform with £3.4 billion in additional output, and finds 84% say it lifted sales.
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TikTok Shop grew 60% year-on-year to become one of the UK's largest beauty retail channels, with more than 300,000 small businesses selling through it. Among businesses using the Shop, 91% told researchers it grew their revenue and 94% used it to launch new products.
Additionally, 85% of UK businesses on TikTok say they've worked with creators, and 82% who hit a viral moment said it moved the business as much as a celebrity endorsement or TV spot would.
Full report and methodology are available from Public First.
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