Data

eCommerce growth across Central Europe steadies at 8%

Three-quarters of Brits now wear outdoor clothing as everyday wear, new data shows
Blacks is repositioning as a style-led lifestyle retailer in response to a category shift it says has moved outdoor apparel from the trail to the city.

AI-referred shoppers convert nearly 50% more than organic search
Sessions from ChatGPT, Perplexity, Gemini and other AI tools grew more than 8x year-on-year on Shopify storefronts in Q1 2026, and they're outperforming organic search.

How Nordic consumers shop online in 2026
New data from PostNord on what Nordic consumers buy, how they pay, and delivery preferences.

Italian eCommerce hit €90.6B — and got less Italian
Casaleggio's annual report maps the forces shaping Italian eCommerce.

Germany's biggest online stores are growing while smaller ones shrink
Median revenue across more than 3,000 German online shops has fallen 22% since Q3 2023, while shops above €1 million in annual sales continue to grow.

UK GLP-1 usage almost doubles in nine months
New research from the Institute of Grocery Distribution shows adoption rising from 3.1% to 6% since June 2025.

Half of European consumers now use buy now, pay later services
A survey of five markets finds BNPL is a default payment behaviour, with sharp differences between countries.