Swypes debuts in PureGym with a golden-ticket prize hunt

DTC body-wipe brand Swypes secured a nationwide retail partnership with PureGym, the UK's largest gym operator, putting its individually wrapped wipes into vending machines across the chain's network.

To launch the partnership, the brand has hidden five Golden Swypes inside packs on sale at PureGym sites.

Swypes are single-use, individually wrapped body wipes designed for post-workout freshness without a shower. The brand sells direct through its own site, Amazon, and TikTok Shop, and retail with the PureGym partnership its biggest retail move to date

PureGym is the UK's largest gym operator, with more than 460 locations and over 1.1 million members, according to the brand. Swypes will be stocked in vending machines across those sites, with the wipes available to buy from this week.

Five prize-winning packs are seeded across the network, echoing the golden-ticket conceit from Charlie and the Chocolate Factory.

"PureGym is where millions of people train hard, sweat harder, and deserve to feel fresh — especially when time is of the essence," said Travis, co-founder of Swypes. "Myself and my co-founder Cayden wanted a creative way to launch the collaboration, and what better way than to make a mini movie inspired by our favourite childhood film."