Studio Clint launches a versatile DTC menswear brand

Studio Clint, a London-based direct-to-consumer menswear brand, has launched with a simple premise: fewer, more versatile pieces that hold up across the different settings of a working day. Its target customer might go from a City meeting to lunch in Soho to an evening flight, and wants clothes that work in all three rather than a separate outfit for each.

The brand leans on fit, fabric, construction and versatility over seasonal trends, aiming for a wardrobe that stays relevant year to year. Its first collection is made entirely in Portugal with European suppliers, and the founders say keeping a European production base is central to how they want to grow. AI is used across parts of design and product development, which they frame as speeding up the process rather than replacing craft.

Studio Clint was founded by siblings Clemens and Elena Arco, who bring backgrounds in finance, marketing and PR. The focus is London and the UK first, with the EU and US flagged as later markets.

"Our ambition is to become the go-to menswear outfitter for people whose lives move frequently between professional, social and travel environments," said a co-founder.