Pimentae, the premium tequila cocktail brand, is launching its Tequila Espresso Martini in Morrisons nationwide from today, adding another major supermarket to its retail footprint. The ready-to-drink can is priced at £4.25 for 125ml.
The product is the draw: it reworks the classic espresso martini by swapping the usual vodka base for Mexican tequila, paired with espresso and coffee liqueur for flavours of coffee, dark chocolate and caramel. It is an agave-led take on one of the RTD category's most popular serves.
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The Morrisons launch extends a retail run for Pimentae, whose range, including its Spicy and Grapefruit Margaritas, is already stocked across Sainsbury's, Waitrose, Co-op, Ocado and Tesco Ireland, alongside hospitality and travel.
Founded in 2021 by friends Alice Parmiter and Wynter Karo, who started out mixing from their kitchens, Pimentae has grown to more than 1,200 national listings, with both founders named to the Forbes 30 Under 30 list. The launch tracks the wider premiumisation of RTD cocktails, as spirit-based cans take share from mass alcopops.
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