Peachies, the direct-to-consumer nappy brand, has launched on Ocado, putting its products into the UK's largest online supermarket and within reach of around 80% of the population. The listing takes Peachies from a subscription-led DTC model into the weekly grocery shop, a category where premium challengers have been scarce.
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"A nappy that does its job well shouldn't be something you have to guess about," said co-founder Rima Suppan. "It should be as easy to add to your basket as everything else already in there."
Peachies is available on Ocado now.
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