NÆRE launched the Integrity Index, a free tool that scores supplements on how much they actually deliver. Shoppers paste in an ingredient list and receive a rating across four measures: dosage against clinical ranges, ingredient quality and bioavailability.
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The pitch targets a real category problem. Supplement labels often bury doses inside proprietary blends, pick ingredient forms for cost rather than absorption, and make claims with no evidence attached. NÆRE's argument is that consumers should be able to verify a label rather than take it on trust, with the index built on peer-reviewed research.
NÆRE's lead product, Nectar 01, is a marine collagen and supergreens drink blending 30 peer-reviewed, dosed ingredients aimed at skin, energy and whole-body wellbeing. It is built around four patented actives, Peptan hydrolysed marine collagen (8,000mg), AstaReal astaxanthin, Selenium SeLECT and BioPerine black-pepper extract to aid absorption, alongside ingredients including hyaluronic acid, MCT, gotu kola, vitamin D3, zinc and a supergreens blend.
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