FUNDINGSeptember 8, 2026

Aqua Glow opens Crowdcube raise to take its collagen drinks global

The functional beauty brand seeks crowd backing to fund UK growth, a US launch and new products.

SUPPORTED BY PAPER RUN, WAYFLYER & RIVERFLOW

Aqua Glow opens Crowdcube raise to take its collagen drinks global

Aqua Glow, the sparkling collagen drink brand, has opened a fundraise on Crowdcube, targeting £350,000 in a wider round at a pre-money valuation of £4.46m.

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Launched in September 2025, Aqua Glow sells a ready-to-drink can containing 5,000mg of VERISOL collagen plus vitamins and zinc, pitched as "skincare you can sip." It is already stocked in Boots, Ocado, WHSmith and Booths across the UK and Europe, with a Waitrose listing arriving later in 2026.

The brand frames itself as a premium, high-margin business with gross margins above 50%, playing into a collagen drinks market it values at $2.2bn, where ready-to-drink formats lead at 42% share. Funds will go toward consumer awareness, retail growth, working capital, a planned US launch and new "Inner Glow" products.

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Paper Run helps brands win back customers that email can't reach through automated direct mail that integrates with Shopify & Klaviyo.

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Wayflyer

Wayflyer provides purpose-built financing to consumer brands worldwide, deploying over $6 billion to 7,000+ businesses since launching in 2020.

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Riverflow is the leading creative AI platform for CPG and Fashion brands, built specifically for high quality, brand accurate visuals in both photoshoots, static ads and videos.

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