TRIP launched Dream Blend, its first dedicated sleep range and another step away from its CBD origins. The collection includes Dream Powder (RRP £29.99 for 30 servings) and Dream Gummies (RRP £24.99 for 60 gummies), available now via Trip's website and TikTok Shop, with Boots distribution following this spring.
What's in the formulas
Dream Powder pairs tart cherry with magnesium glycinate, L-theanine, chamomile, and lavender, designed to be stirred into water before bed.
Join European founders, operators, and investors who read The Checkout every week.
Dream Gummies are positioned for on-the-go use, containing magnesium, vitamin B6, chamomile, and lavender. Both products are low in sugar and free from artificial colours or additives.
Why sleep, why now
Sleep is a growing category, with Polaris Market Research data putting the global market at $162.6bn by 2034. The rise of sleepmaxxing — the TikTok-coined term for optimising daily routines around sleep quality — which has generated more than 500 million views on the platform, is also driving more consumers towards sleep-related products.
Trip's continued reinvention
TRIP began as a pureplay CBD-focused before extending into broader functional wellness. In 2024, it launched Mindful Blend, a range built around lion's mane mushroom, magnesium, ashwagandha, and L-theanine. Dream Blend continues that diversification, taking the brand from daytime calm into the evening occasion.
Where to find it
Dream Powder and Dream Gummies are available now via TRIP's website and on TikTok Shop. Boots distribution rolls out this spring.
AUTHOR
SUPPORTED BY PAPER RUN
Paper Run helps brands win back customers that email can't reach through automated direct mail that integrates with Shopify & Klaviyo.
SUPPORTED BY WAYFLYER
Wayflyer provides purpose-built financing to consumer brands worldwide, deploying over $6 billion to 7,000+ businesses since launching in 2020. Their data-led underwriting model and deep industry expertise enables them to deploy capital in hours, not weeks - a speed traditional lenders simply can't match.
JOIN OUR FOUNDER NETWORK:
VENICE FOUNDERS NETWORK
A private network for Europe's leading eCommerce founders & CEOs.
A space for founders & CEO's to find each other, learn from each other, and move faster together.
