Swedish protein water brand Wave secured nationwide distribution across all approximately 70 Hemmakväll stores in Sweden.
Wave is positioned as a functional drink rather than a sports nutrition product. Each can delivers 20g of protein, zero sugar, zero caffeine, and a light crisp carbonation.
Join European founders, operators, and investors who read The Checkout every week.
Founded in 2023, by André Lindkvist, Wave is formulated, developed, and produced in Sweden.
Hemmakväll is Sweden's largest candy retail chain with just over 70 stores nationwide
Wave is now stocked across Hemmakväll's national footprint. More on the brand at drinkwave.se.
AUTHOR
SUPPORTED BY PAPER RUN
Paper Run helps brands win back customers that email can't reach through automated direct mail that integrates with Shopify & Klaviyo.
JOIN OUR FOUNDER NETWORK:
VENICE FOUNDERS NETWORK
A private network for Europe's leading eCommerce founders & CEOs.
A space for founders & CEO's to find each other, learn from each other, and move faster together.
