Spacegoods has relaunched its Coffee+ range, putting functional coffee at the centre of its business in what the London brand frames as a strategic evolution.
The pitch leans on habit: with 103 million cups of coffee drunk in the UK each day and two-thirds of adults drinking it daily, Spacegoods is building functional ingredients into a drink people already reach for rather than adding a separate supplement step. Every blend starts with 100% Arabica coffee and a functional base of Lion's Mane, Cordyceps and Maca Root.
Join European founders, operators, and investors who read The Checkout every week.
The portfolio now spans three propositions: Coffee+ for everyday energy, in four flavours; Coffee+ Collagen, a beauty blend with 10g of grass-fed collagen; and Coffee+ Creatine Pro, a performance formula with creatine and ashwagandha.
"We started out as a mushroom brand, but that was never where we were going to stop. From here, we're laser focused on coffee," said CEO David Randall.
Founded in 2022, Spacegoods is in more than 1,000 stores and ranked fifth in Alantra's 2025 Food & Beverage Fast 50, with more coffee launches lined up for 2027.
AUTHOR
SUPPORTED BY PAPER RUN
Paper Run helps brands win back customers that email can't reach through automated direct mail that integrates with Shopify & Klaviyo.
SUPPORTED BY WAYFLYER
Wayflyer provides purpose-built financing to consumer brands worldwide, deploying over $6 billion to 7,000+ businesses since launching in 2020.
SUPPORTED BY RIVERFLOW
Riverflow is the leading creative AI platform for CPG and Fashion brands, built specifically for high quality, brand accurate visuals in both photoshoots, static ads and videos.
SUPPORTED BY VINE TALENT
Josh at Vine Talent provides consultative executive search for ambitious European consumer brands, helping founders access the calibre of international talent needed to unlock their next stage of growth.
JOIN OUR FOUNDER NETWORK:
VENICE FOUNDERS NETWORK
Where 200+ European consumer founders solve problems together.
An independent space for Europe's Consumer Founders & CEO's.
