Creatime secured a listing in selected Holland & Barrett stores across the UK, marking its first major retail win just ten months after launching.
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The brand, founded by Milo O'Donohoe, makes snack bars that combine protein with creatine, with each bar carrying 15g of protein and 3g of creatine. Its Triple Choc and Cookie Crunch bars are the two landing on shelf, tapping the fast-growing crossover between protein snacking and creatine, the latter increasingly moving beyond the gym and into everyday wellness.
The listing follows a busy first year for Creatime. As The Checkout reported, the brand recently brought its bars to Ireland after establishing itself in the UK.
A Holland & Barrett listing gives the young brand a national high street platform, and sits it alongside the wave of better-for-you snacking brands using the retailer to reach health-focused shoppers.
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