Bio&Me, the gut-health brand founded by Dr Megan Rossi, has partnered with Pip & Nut, the UK's number one nut butter brand, on a Peanut Butter Granola landing in 803 Tesco stores from 16 November (RRP £3.95, 310g).
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The crunchy oat granola is made with both peanut butter and roasted peanuts, and built around nine plant-based foods including oats, dates, linseeds, quinoa and chicory root, with no palm oil, emulsifiers or added sugars. Each serving delivers 9g of fibre and 13g of protein, leaning into the fibre-and-protein combination now high on shoppers' radars.
The pairing has a scientific throughline: Rossi's PhD research looked at the protein-to-fibre ratio as a predictor of gut health, and the brand positions the granola as a way to pair the two rather than chasing protein alone.
"With fibre and protein firmly on consumers' radars, we see a real opportunity to bring something distinctive to the breakfast aisle," said Bio&Me co-founder and CEO Jon Walsh. Pip & Nut founder Pip Murray called it "a breakfast worth getting up for."
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