Irish wellness brand SiSú has launched Fizzique, a new better-for-you soda co-created with Katie Taylor, the Olympic gold medallist and undisputed lightweight boxing world champion.
The brand debuted across six retailers: Tesco, Dunnes Stores, Circle K, Centra, SuperValu, and Spar.
The product
Fizzique is positioned as a low-sugar, low-calorie alternative to traditional soft drinks, with a full functional spec attached:
- High in fibre
- Infused with magnesium and Vitamin D
- Made with real fruit juices and natural flavourings
- No artificial sweeteners
- A maximum of 42 calories per 330ml can
Four flavours are available at launch: Zesty Lemon & Ginger, Passionfruit & Yuzu, Watermelon Lime & Mint, and Blood Orange & Mango.
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Taylor is one of Ireland's most recognisable sports figures, and the SiSú partnership is built around her wellness and high-performance positioning rather than a typical celebrity endorsement.
"Just like we changed minds about women in boxing, with Fizzique we're going to change minds about soda and health," said Katie Taylor. "It's a game changer, it's ambitious, and I love that."
Fizzique's four flavours are available now across Tesco, Dunnes Stores, Circle K, Centra, SuperValu, and Spar in Ireland. More on the brand at fizziquedrinks.com.
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