Flawsome!, the B Corp drinks brand built on wonky and surplus fruit, has secured its first listing with Ocado, with 1L cold-pressed juices and 200ml kids' cartons on sale from 4 November.
The debut covers its 1L Sweet & Sour Apple (RRP £4.20) and Orange (£4) juices, plus Apple Blackcurrant and Sweet & Sour Apple kids' Wonky Fruit Water cartons (3-pack £2.99). It is the first major grocery placement for the newest 1L format and takes the brand into the children's drinks aisle for the first time.
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Flawsome!'s model rests on never asking farmers to grow fruit for it, instead buying the wonky and surplus produce they already have, giving growers another route to market. The kids' range carries no added sugar or sweeteners.
"Ocado is a huge step for us because it takes Flawsome! and wonky fruit firmly into the weekly shop," said co-founder Karina Sudenytė, who added the brand wants to become "the number one ambient juice brand."
It follows Flawsome!'s growth as Bidfood's largest independent juice supplier.
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