Rude Health is extending its chilled range into Asda, adding its Chilled Oat Drink with Calcium and Chilled Almond Drink with Calcium (both RRP £2.30) to chilled aisles from this week.
The listings mean Rude Health is now stocked across Waitrose and all of the traditional big four - Tesco, Sainsbury’s, Morrisons, Asda.
Join European founders, operators, and investors who read The Checkout every week.
Rude Health says its chilled range grew 50.2% in value over the past year, far ahead of the wider chilled plant-based category, which rose just 1.1% to £164m. The broader brand grew 18.9% year on year.
"Bringing our chilled Oat and Almond Drinks with Calcium to Asda marks an exciting milestone for Rude Health, making the range available to even more shoppers across the UK," said Sam Maguire, UK country manager at Oddlygood Group.
Rude Health, founded in 2005 and now a UK top-five plant-based drinks brand, was acquired in October 2024 by Nordic group Oddlygood, which is growing at close to 60% year on year and aims to become Europe's leading plant-based challenger. Completing chilled coverage of the big four is a concrete step toward that.
AUTHOR
SUPPORTED BY PAPER RUN
Paper Run helps brands win back customers that email can't reach through automated direct mail that integrates with Shopify & Klaviyo.
SUPPORTED BY WAYFLYER
Wayflyer provides purpose-built financing to consumer brands worldwide, deploying over $6 billion to 7,000+ businesses since launching in 2020. Their data-led underwriting model and deep industry expertise enables them to deploy capital in hours, not weeks - a speed traditional lenders simply can't match.
JOIN OUR FOUNDER NETWORK:
VENICE FOUNDERS NETWORK
Where 200+ European consumer founders solve problems together.
An independent space for Europe's Consumer Founders & CEO's.
