Whitebox Cocktails launches in the US

Whitebox launched in the US with six of its best-performing classic cocktails, priced at $4.99 per 100ml serve and initially available across 12 states.

The launch extends a run of international expansion that already spans eight markets including Canada, the Netherlands, Denmark, Ireland and the UAE.

“We’ve wanted to build Whitebox in the US for some time, but it was important to do it in the right way,” said Josh Rennie, co-founder of Whitebox Cocktails. “We now have a portfolio of cocktails with a proven track record internationally and the right partners in place to start building the brand here. We’re excited to see where we can take Whitebox in the US.”

Whitebox makes its full-strength, single-serve cocktails in-house, drawing on a founding team with bar and spirits pedigree, including Mr Lyan Studios' Alex Lawrence and former Eleven Madison Park bar director Pietro Collina. Imported by Lighthouse Brands, it is initially stocked across New York, Connecticut, Massachusetts, Rhode Island, New Jersey, Delaware, Washington DC, Maryland, Kansas, Indiana, Oklahoma and Washington.

Whitebox co-founder Ben Iravani pointed to strong demand in UK retail as the foundation for the move. "Across our retail partners, we're seeing significant consumer demand for our authentic full-strength cocktails. So much so that in many of our premium wine and spirits retailers, Whitebox is a top 10 performing brand across all beer, wines and spirits categories," he said. "Too often, consumers have experienced poorly made versions of classic drinks and assumed that's what those cocktails are supposed to taste like. Our job is to make sure people can experience these drinks as they were intended."