R.A.D., the cult performance footwear brand, has revealed a new colourway of its debut super-trainer, the R.A.D. UFO. The Choccy Milk edition wraps the trainer in a chocolate-brown and cream palette with milk-inspired detailing, and arrives alongside a tie-up with British dairy producer Tom Parker Creamery on a limited-edition chocolate milk.
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The pairing leans on a familiar runners' ritual. Chocolate milk is a long-standing post-run favourite, and the brands note it carries close to the 3:1 carbohydrate-to-protein ratio often cited for recovery, making it an easy match for a shoe built around marathon training. The UFO chassis is pitched at high-mileage sessions, with the brand promising energy return and responsive cushioning for long runs.
"I think this is one of our coolest collaborations to date," said R.A.D. founder Ben Massey. "You cannot beat a choccy milk after a hard session. Tom Parker Creamery is the greatest chocolate milk on the planet."
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