Misfits launches Stuffed protein bars

Misfits has launched Misfits Stuffed, its most indulgent bar to date and its first product built on a whey-and-collagen protein blend.

Stuffed pairs a creamy centre with a crunchy exterior, double-dipped in milk chocolate, and carries 17g of protein for 170 calories with no added sugar. The bar is gluten-free but not vegetarian: it uses bovine collagen peptides alongside whey, casein and soy, a combination the brand says delivers a gooier, richer texture and a 1:10 protein-to-calorie ratio. It launches in three flavours — Salted Caramel, Peanut Butter and Chocolate Frosting.

Stuffed sits alongside the existing plant-based lineup rather than replacing it. Misfits now runs two ranges: the original pea-and-soy vegan bars, and the new dairy-based Stuffed line, both finished with the brand's signature crisp shell. The brand positions the two as complementary — the plant-based bars for those with a dietary preference, Stuffed for consumers prioritising macros.

The rollout is US-first. Stuffed is live now at eatmisfits.com and on Amazon in the US, with a UK launch slated for later this year.