Swiss skincare brand LOYA is now available at Harrods, both in the Knightsbridge flagship and online at harrods.com. The listing marks the brand's second physical retail partnership in the UK, following its earlier placement at John Bell & Croyden, the Wigmore Street pharmacy-turned-wellness destination.
What LOYA sells
LOYA's range is built around two proprietary technologies. The first, Microbloom™, is a patented transdermal delivery system designed to push active ingredients — including copper tripeptide and botanical extracts — deeper into the epidermis than conventional topical application. The brand claims this improves absorption and collagen stimulation.
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The second, HappyFeelBoost™, targets what the brand describes as emotional balance through sensory stimulation, framing skincare as a mood-supporting ritual rather than a purely dermatological routine.
Lisa Franchi, general manager at LOYA, said: "Harrods provides the ideal setting for LOYA's modern approach to longevity-focused skincare. We unite science-driven efficacy with uplifting, sensorial rituals, creating products designed to nurture both skin health and emotional wellbeing."
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