Swedish suncare brand Gun Ana has launched Body Milk SPF 30, a fluid body sunscreen built around the idea that sun protection belongs in the daily skincare routine.
Founded by Kajsa Regnér and Sigrid Osvald and developed on the west coast of Sweden, Gun Ana sits at the intersection of sun care and skincare. The brand uses what it describes as cutting-edge UV filters alongside botanical extracts and oils sourced from Scandinavian flora, with the stated aim of making suncare a year-round category rather than a seasonal one.
Join European founders, operators, and investors who read The Checkout every week.
What's in the formula
The product combines broad-spectrum UVA and UVB filters with a hydrating, barrier-supporting base. Hyaluronic acid replenishes moisture and, according to the brand, supports the skin microbiome through wear. Oat oil, wheat germ oil, and rosehip oil deliver essential fatty acids, vitamin E, and antioxidant support to the skin barrier, while squalane softens without weight. The formula is water-resistant and suitable for all skin types.
How it wears
The milky texture absorbs on contact, leaving no white cast or greasy finish to remove the friction that keeps most consumers from applying body SPF outside of beach days. A cucumber and mint scent provides a cooling sensory cue intended to make daily application feel closer to a skincare step than a chore.
Body Milk SPF 30 is available now at gunanaskincare.com.
AUTHOR
SUPPORTED BY PAPER RUN

Paper Run helps brands win back customers that email can't reach through automated direct mail that integrates with Shopify & Klaviyo.
SUPPORTED BY WAYFLYER

Wayflyer provides purpose-built financing to consumer brands worldwide, deploying over $6 billion to 7,000+ businesses since launching in 2020. Their data-led underwriting model and deep industry expertise enables them to deploy capital in hours, not weeks - a speed traditional lenders simply can't match.
JOIN OUR FOUNDER NETWORK:
VENICE FOUNDERS NETWORK
A private network for Europe's leading eCommerce founders & CEOs.
A space for founders & CEO's to find each other, learn from each other, and move faster together.








