Benefit Juice is relaunching its three core juices — Cleanse, Enrich and Vitality — with new recipes, redesigned packaging and added fibre and vitamin D in every carton.
The reformulated range is available nationwide and online now, with 900ml cartons landing in Waitrose in July.
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Each carton now carries vitamin D at 100% of the daily recommended amount, which the brand notes supports bone maintenance, immune function and muscle strength, alongside 6g of fibre per 150ml serving.
Two of the three juices change flavour. Enrich becomes a zesty carrot, mango and ginger blend built around its fibre content, while Vitality shifts to a beetroot, raspberry and grape mix carrying the full vitamin D dose. Cleanse, the brand's award-winning pure prune juice made from Agen prunes and sold as both concentrate and not-from-concentrate, keeps its recipe but adopts the refreshed look.
The relaunched range is available now at thebenefitbrand.com.
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