BEAR has launched a three-step skincare collection developed specifically for teenage boys, a corner of the market most brands overlook.
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The brand was created by aesthetic nurse prescriber Lucy Banks, who drew on 18 years in medical aesthetics after struggling to find a simple routine for her own teenage son. Made in England, the range is built around what it calls the 3R Ritual, a morning-and-night routine designed to take three minutes: Refresh, a salicylic acid foaming face wash; Reset, a clarifying defence spray; and Restore, a conditioning serum with azelaic and ferulic acids.
The positioning leans as much on habit as on efficacy, with the brand framing skincare for boys as a route to confidence and positive self-care. Each formula pairs clinical actives with botanicals, and the range was shaped with a cosmetic chemist and tested on a teenage focus group.
"BEAR is about establishing positive self-care habits from an early age," said Banks.
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