Arrowtown, one of the UK's faster-growing ready-to-drink brands, has secured a nationwide listing with Sainsbury's. From July, its all-natural vodka sodas roll into 285 stores, timed to catch the summer picnic and festival season.
Sainsbury's is taking two of the brand's four variants: Mango & Pineapple and Black Cherry & Apple. Both are 330ml cans at 4.5% ABV, with an RRP of £2.95.
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The drinks are made in the UK with triple-distilled vodka, sparkling soda and what the brand describes as 100% natural ingredients, at 109 kcal per can and without the artificial sweeteners common in mainstream alcopops.
Founded in 2021 by brothers James and Rob Smith after a post-university trip through New Zealand's Otago region, Arrowtown has leaned on a low-sugar, transparency-led positioning from the start. The brand also runs a partnership with Ocean Co., through which it says every can funds the removal of two ocean-bound plastic bottles, a tally it puts at 630,000 to date.
The Sainsbury's rollout begins this July.
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