Wild Thingz, the UK better-for-you sweet brand founded by former Mondelez marketer Fliss Newland, has launched a Halloween On Us campaign on Ocado, giving away free sweets to shoppers who buy its products.
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The mechanic is simple: anyone buying a Wild Thingz product on Ocado during October can upload their receipt or delivery confirmation through a page on the brand's site and receive a surprise bundle in return, with a minimum of 20 packets per claim. It sits within a wider "No Trickz. Just Treatz." push framed around easing the cost of Halloween for families.
The brand positions its soft, fruity, plant-based sweets as organic, free from artificial colours and flavours, and with half the sugar of leading UK rivals. "We wanted to put the treats on us," said Newland, pitching the giveaway as a way to get families to try lower-sugar sweets without losing the fun.
Wild Thingz is also stocked in Amazon, Whole Foods Market, Planet Organic and hundreds of independents.
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