Vyrao, the British wellbeing fragrance brand founded by Yasmin Sewell, launched The Cream Scents — a collection of five hand and neck moisturisers, each built around one of the brand's existing fragrance profiles.
The five variants — Witchy Woo, Free 00, I Am Verdant, The Sixth, and Ludatrix — each pair the brand's fragrance with a skincare base of ceramides, mango seed butter, hyaluronic acid, and natural vitamin E. The format is designed to function both as a standalone cream fragrance and as a layering base for Vyrao's eau de parfum range.
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All products are vegan, cruelty-free, phthalate-free, packaged in plastic-free tubes, and priced at £49 per 75ml tube.
The brand behind it
Sewell, a former fashion buyer at Liberty and Browns, launched Vyrao in 2021. The brand has since secured investment from L Catterton (the LVMH-backed private equity firm), Estée Lauder's New Incubation Ventures, and Manzanita Capital.
Retail distribution spans Space NK, Liberty, Selfridges, Saks Fifth Avenue, and Mecca in Australia.
The full Cream Scents range is available now at vyrao.com.
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