Vidrate expanded its Boots distribution from 190 stores to 1,297 from today.
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The expansion takes Vidrate from a partial Boots presence to a full national listing in one move, putting the brand in front of Boots' core health-and-beauty footfall across the country.
Vidrate sells low-calorie hydration sachets that dissolve into water. Each sachet is sugar-free, fortified with vitamins C and B12 and electrolytes, and suitable for vegans and vegetarians. The brand has also leaned into reduced-plastic packaging, citing roughly 0.4g of plastic per sachet.
The jump from 190 to 1,297 locations is a huge distribution win for the brand, offering much larger visibility and accessibility through one of the UK's best-known and trusted retailers.
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