Tonic announces new Creatine + Brain product

Tonic Health has opened a waitlist for Creatine + Brain, a limited-edition creatine formula launching in September that it bills as the UK's first designed for both body and mind.

Each daily scoop pairs 10g of ultra-pure creatine monohydrate with taurine, biotin and blueberry, with no fillers, bulking agents, added sugar or artificial sweeteners, and third-party lab testing.

Founder Sunna van Kampen argues that as the ingredient has gone mainstream, most products are built for the trend rather than the benefit: "I started Tonic because I kept turning over supplements and finding doses too small to do anything. Creatine is the clearest example I've come across yet. Gummies with 1g in them. Cheap bulk packs that offer 3g per serve. Blends where creatine is the fourth thing on the label."

"Creatine + Brain is ultra-pure creatine monohydrate, dosed to the research, with taurine, biotin and blueberry. No fillers. No bulking agents. No added sugar. No artificial sweeteners. And of course third-party lab tested," added van Kampen.

Tonic says Creatine + Brain is its most-requested launch to date, which is partly why it is running a referral-driven waitlist, with early sign-ups getting launch-day discounts and prizes, rather than rushing it to shelf.