Sweaty Betty moves into beauty with a Boots-exclusive range

Sweaty Betty has stepped beyond activewear for the first time, launching a Beauty & Wellness Collection of haircare and bodycare exclusively through Boots.

The range leans on the brand's fitness and wellbeing positioning, aimed at active living, post-workout routines and everyday self-care. It is split into four edits, Keep It Chill, After Class, Clean Start and Sweat Reset, spanning body and hair mists alongside a body polish, exfoliator and lotion for use at home or after training.

Every product shares one fragrance, blending white jasmine, creamy vanilla and soft woods, created with what the brand calls AromaWellness Relax technology, described in its launch as scientifically proven to aid relaxation.

The collection sits within Boots' gifting range, with sets such as the Clean Start Wash Bag Gift Set pairing a body wash and vitamin E lotion in a reusable bag.

"At Sweaty Betty, we've always believed that wellbeing extends beyond movement," said chief product officer Helen Harding. "This collection is a natural extension of our brand, giving women practical products that fit into their everyday lives."