Stripe & Stare, the British B Corp lingerie brand, has partnered with subscription florist Freddie's Flowers for a week-long activation at its King's Road boutique in Chelsea.
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From Monday 18 to Sunday 24 May — running alongside Chelsea in Bloom and the Chelsea Flower Show — the first 15 customers to shop in-store each day will leave with a complimentary seasonal posy.
Two B Corps, one street
The collaboration pairs two B Corp-certified brands with overlapping sustainability narratives: Stripe & Stare on responsibly sourced fabrics across its underwear and sleepwear range, and Freddie's Flowers on direct-from-grower seasonal supply.
It's Stripe & Stare's first Chelsea Flower Show week with a Chelsea footprint, having opened the King's Road boutique earlier this year.
The posy giveaway runs daily from 18–24 May while stocks last, in-store only.
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