British skincare brand Skin:Genius has launched Oh My Wash, a 200ml face and body cleanser priced at £19.50 and formulated for customers with eczema, psoriasis, and chronically dry or itchy skin.
What's in the formula
The wash leans on four active botanicals: calendula, included to support skin repair and reduce redness; chickweed, used for its cooling, anti-inflammatory effect on itch; aloe vera as the primary hydrator; and orange peel oil for antioxidant content and aroma.
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The formulation is free from sulphates, synthetic preservatives, and the foaming agents the brand argues most often strip lipids and trigger flare-ups in reactive skin. Skin:Genius positions Oh My Wash as suitable for all ages, including babies.
Skin:Genius was founded in 2015 by Julia Vearncombe and Hilery Dorrian. Its line now spans cleansing (Best Cleanse Forever), facial oil (Oil Day Long), and moisturiser (Soothe Operator), with Oh My Wash extending the range into body care.
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