British skincare brand Skin:Genius has launched Oh My Wash, a 200ml face and body cleanser priced at £19.50 and formulated for customers with eczema, psoriasis, and chronically dry or itchy skin.
What's in the formula
The wash leans on four active botanicals: calendula, included to support skin repair and reduce redness; chickweed, used for its cooling, anti-inflammatory effect on itch; aloe vera as the primary hydrator; and orange peel oil for antioxidant content and aroma.
Join European founders, operators, and investors who read The Checkout every week.
The formulation is free from sulphates, synthetic preservatives, and the foaming agents the brand argues most often strip lipids and trigger flare-ups in reactive skin. Skin:Genius positions Oh My Wash as suitable for all ages, including babies.
Skin:Genius was founded in 2015 by Julia Vearncombe and Hilery Dorrian. Its line now spans cleansing (Best Cleanse Forever), facial oil (Oil Day Long), and moisturiser (Soothe Operator), with Oh My Wash extending the range into body care.
AUTHOR
SUPPORTED BY PAPER RUN
Paper Run helps brands win back customers that email can't reach through automated direct mail that integrates with Shopify & Klaviyo.
SUPPORTED BY WAYFLYER
Wayflyer provides purpose-built financing to consumer brands worldwide, deploying over $6 billion to 7,000+ businesses since launching in 2020.
SUPPORTED BY RIVERFLOW
Riverflow is the leading creative AI platform for CPG and Fashion brands, built specifically for high quality, brand accurate visuals in both photoshoots, static ads and videos.
JOIN OUR FOUNDER NETWORK:
VENICE FOUNDERS NETWORK
Where 200+ European consumer founders solve problems together.
An independent space for Europe's Consumer Founders & CEO's.
