Poco Beauty, the Irish skincare and make-up brand, has struck an exclusive deal with Selfridges, extending its push into the UK.
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The brand is now on the Selfridges website and in all four of its stores across London, Manchester and Birmingham, following the June launch of Poco's own UK direct-to-consumer site.
The move builds on rapid momentum at home. Founded in November 2023 by entrepreneur and CEO Pippa O'Connor Ormond, Poco reports triple-digit year-on-year growth and says it is now the number-one skincare brand across Ireland's Brown Thomas Group.
Spanning skincare, colour cosmetics, self-tan and accessories, the 29-product Selfridges range is led by the £32 Universal Glow Original, a multitasking primer, SPF, colour corrector and skin booster the brand says has passed a million units sold. Also featured are its Skintuition foundation and concealer and the Korean-formulated Dreamglow skincare line.
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