Pip & Nut is back as an official sponsor of the Oysho Royal Parks Half Marathon, marking a third consecutive year with the London race. The 13.1-mile event takes place on Sunday 11 October, winding through Hyde Park, The Green Park, St James's Park and Kensington Gardens.
Race day doubles as a launchpad for the brand's new stuffed oat bars in Honey Nut and Cinnamon Bun, which will be sampled at the finish line and across the race village. Pip & Nut is also bringing a branded cheer point with a DJ and megaphone, plus a village hub featuring a toast bar, photobooth and relaxation space, and a VIP tent for community members running their first half.
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The sponsorship fits a wider push into the running scene, from run clubs and shakeout sessions to major half marathons.
"This partnership has been a brilliant way to strengthen our running roots," said marketing director Jacq Ellis-Jones.
Founded in London in 2015, Pip & Nut is now stocked in more than 40,000 outlets and bought by over 2.4 million households.
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