PerfectTed launched Instant Matcha Latte Powders, a just-add-water format that it says delivers a cafe-style latte in 30 seconds. The range comes in Original and Vanilla, with six sachets per box, and has landed in Sainsbury's at an RRP of £3.85.
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The convenience belies the development challenge. Because matcha is normally insoluble, the brand says its team had to engineer a powder, made with ceremonial-grade matcha and oat milk, that dissolves in water while holding onto the colour, creaminess and mouthfeel of a freshly whisked latte, and works hot or cold. Original keeps the matcha front and centre, while Vanilla targets newer drinkers with a subtly sweet twist.
"Our consumers and community have been asking us for even easier ways to enjoy it," said co-founder Marisa Poster, framing the launch as a push to fold matcha into more everyday routines.
PerfectTed, founded in 2021, now reports more than 35,000 listings across 50-plus countries.
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