Nip+Fab has launched The Fix, a three-product skincare routine aimed at shoppers aged 30 and over, pairing active-led formulas with an unusually open approach to what goes into them and what they cost to make.
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The line targets common signs of ageing, from fine lines and loss of firmness to dehydration and uneven tone. Its headline actives include Niacinamide PC, chosen over standard niacinamide, and CycloRetin, a Prince Ginseng-derived peptide the brand frames as a retinol alternative. The routine runs to a serum and cream at £69.95 each and a UVA Day Shield at £59.95, or £199.85 for all three.
The pitch rests on disclosure. Nip+Fab says it will publish each ingredient's inclusion level, the reasoning behind it, and full testing reports including clinical studies and raw lab data, going beyond a standard INCI list. It also plans to break down the costs behind the retail price, from formula and packaging to shipping and staff.
"When we launched NIP+FAB, we challenged an industry that kept ingredients on the back of the pack. With The Fix, we’re asking what the next generation of transparency in skincare should look like," said Nip+Fab founder and CEO Maria Hatzistefanis.
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