LVLS, a wellness startup founded by Danny Gray, launched its Advanced Hydration+ range exclusively at Boots online and across more than 750 stores nationwide.
The range
LVLS is opening with three zero-sugar electrolyte sachets, each built on a base of electrolytes and vitamins C, B6 and B12, then layered with a targeted functional ingredient:
- Essential. 700mg L-Tyrosine, positioned as a daily baseline mix aimed at supporting mental clarity and focus.
- Energy. 77mg of natural caffeine paired with 150mg L-Theanine, framed for pre-meeting, pre-training or early-start use, in a Pineapple Punch flavour.
- Collagen. 5,000mg of Fortigel® collagen peptides plus 160mg vitamin C for skin and joint support.
All three are naturally flavoured and sweetened from plant-based sources, with formulations developed by performance nutritionists.
The founder
Danny Gray previously launched Apres Food, an early London functional-medicine restaurant, before spending three years alongside Steven Bartlett across The Diary of a CEO and Flight Fund, where he worked on commercial growth and partnerships within what has become one of Europe's most active wellness-investment networks.
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Gray says he founded LVLS is built to "create something that made wellness feel simpler, more fun, delicious and something to look forward to amongst the chaos of everyday life."
The Advanced Hydration+ range is available now via boots.com. You can also join the waitlist at yourlvls.com.
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