Living Things, the UK prebiotic soda brand founded by Ben Vear and Jonathan Relph, is launching its sixth flavour, Cherry & Lime, across its DTC site, Amazon, and independent retailers this week, with listings in Morrisons, Harrods, Whole Foods Market, WH Smith UK Travel, and Coco Di Mama following over the next month.
The brand is now the UK's number one prebiotic soda by total market sales, according to Circana, and is on track to exceed 40,000 points of distribution across more than 10,000 stockists in 18 countries by the end of May.
What's in the can
Cherry & Lime follows the same formulation as the rest of the Living Things range: lightly sparkling, high fibre, low sugar, no sweeteners, under 15 kcal per 100ml, and containing 2 billion live cultures. All flavours are HFSS-compliant and made in the UK.
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Pricing sits at £2.29 for a 330ml can, £5.99 for a four-pack, and £23.99 for a 12-pack.
The brand behind it
Living Things launched in late 2023 and has scaled rapidly. The brand raised a pre-seed round led by former BrewDog CEO James Watt, with The Source Ventures and investors including former Coca-Cola marketing director Kris Robbens and Fulfil Nutrition founder Barry Connolly also participating. In March 2026, Belgian spring water group Spadel made a strategic investment in the brand, signalling European expansion ambitions.
Distribution has moved quickly from independents to major UK grocery: the brand now lists in Tesco, Waitrose, Asda Express, and Morrisons, alongside Ocado and foodservice outlets.
Cherry & Lime is available now at drinklivingthings.com, with wider retail rollout through May.
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