Hunter & Gather launched Collagen + Creatine, a raspberry and yuzu drink that folds two of wellness's fastest-rising ingredients into one daily serve, available from 8 October.
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The launch rides a surge in interest in pairing the two. The brand cites a 6,239% jump in Google searches for "collagen and creatine" over the past year, alongside creatine's move out of gym culture and into women's routines, with searches for "creatine for women" up 79%. Retail is following: Waitrose recently reported searches on its site for "collagen supplements" up 171% and "creatine" up 160% year on year.
Each 15g serving pairs 5g of Type 1 marine collagen with 5g of creatine monohydrate and 120mg of hyaluronic acid, plus targeted vitamins and minerals. The brand says its marine collagen is sustainably sourced from wild Norwegian seas and its creatine is third-party tested. The positioning leans into a broader shift, as more women frame beauty around strength, energy and whole-body health rather than surface alone.
The drink is designed to be mixed with 300ml of water once a day.
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