Holland & Barrett hits £981m in revenue and is reshaping its shelves around fast-growth wellness brands

Holland & Barrett has posted £981 million in revenue for the financial year ended 30 September 2025, an 11% increase year-on-year. It marks the retailer's third consecutive year of double-digit growth, with revenue up more than 35% over the past three years. The company expects to cross £1 billion in annual revenue in the year ahead.

The numbers arrive against a difficult backdrop for UK physical retail, but the more interesting story is how H&B is getting there. Alongside its own-brand range, the retailer has been aggressively onboarding fast-growth brands across wellness, sports nutrition, and ingestible beauty, adding hundreds of new product lines in the past 12 months.

Who's landing on H&B's shelves

The brand roster tells the story. Recent additions and expansions include Bloom Nutrition, which made its UK debut through H&B; DIRTEA, which launched across 300 stores; Tonic Health, which rolled out six product lines in store; Get Nourish3d, now stocked in over 500 locations; and Zooki, whose electrolyte range landed in 700 stores. Nuchu joined via the H&B Marketplace.

For emerging brands in the UK wellness space, H&B distribution has become a meaningful inflection point offering access to 809 stores and a digital platform that grew 20% year-on-year, now accounting for over 21% of group revenue.

The financial picture

Store sales generated £731.3 million, remaining the primary growth engine. H&B opened 47 new stores across the UK and Ireland — a net increase of 13 — and refitted over 40 locations in the Benelux, bringing its Belgium and Netherlands footprint to 235 stores.

Digital performance was the strongest on record. Web sales contributed £210.1 million and app sales £39.3 million, underpinned by upgrades to navigation and personalisation.

It is worth noting that while revenue climbed, group EBITDA dipped slightly from £86.2 million to £81.6 million, according to industry reporting. Owner LetterOne invested £124 million into stores, people, and supply chain during the year — the most significant capital deployment in H&B's recent history, according to the company.

Anthony Houghton, Group CEO, said: "This year reflected the strength of our proposition, and we are energised by the momentum we've built as we continue to transition from a traditional retailer to a long-term health and wellness partner for our customers."

Why it matters

Holland & Barrett's growth is not happening in isolation. The UK retail and clinical wellness market was estimated at $53 billion in 2025 and is projected to reach nearly $75 billion by 2033 and consumer spending on nutrition and fitness rose 6% in early 2025. The tailwinds are structural: a shift toward prevention, growing demand for science-backed supplements, and social media — particularly TikTok — accelerating consumer awareness of ingredients like magnesium, collagen, and protein powder.

What makes H&B's position distinctive is its dual role as both retailer and category gatekeeper. For the brands listed above, landing in H&B isn’t just a distribution win, it’s also a signal of category legitimacy in the UK market.

What's next

Holland & Barrett expects to surpass £1 billion in revenue in the current financial year. Continued investment in store formats, digital personalisation, and international expansion will shape the next phase.