Holie's, the Dutch cereal brand built around no-added-sugar and high-protein formulations, has secured its first national UK supermarket listing with Morrisons.
Six SKUs rolled into 491 large-format stores from 13 April, marking the brand's most significant UK distribution step since it entered the market in early 2025.
What's on shelf
Morrisons has taken three Granola Clusters SKUs — Protein Chocolate, Protein Nuts, and Protein Spiced Almond — at an RRP of £3.99 for a 400g pack. The retailer has also listed three Granola SKUs — Low Carb Crunch, Protein Crunch, and Protein Peanut Butter — at £3.69 per 350g pack.
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Every product in the range is vegan, made with plant-based proteins and prebiotic fibre, and contains no added sugar or sweeteners.
From specialist to mainstream
Until now, UK shoppers could find Holie's through Ocado, Selfridges, and independent retailers supplied by wholesalers. Those channels remain in place, but the Morrisons listing shifts the brand from specialist distribution into mainstream grocery.
The Holie's range is live in Morrisons from 13 April and continues to be available through Ocado, Selfridges, and independent retailers via CLF Distribution and JD's Wholesalers. More information at holies.com.
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