helloSKIN, the British skincare brand known for its dissolvable hydrogel masks, has secured a retail listing with Harrods.
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The range is now available in-store and will soon follow online, marking the brand's entry into one of the world's most prestigious beauty destinations.
helloSKIN's masks are designed to cut sheet-mask waste: after use, they dissolve in hot water in under 10 seconds, leaving no single-use waste behind. The brand positions this as sustainability without sacrificing performance — the pitch behind its fast growth since launching in 2023. The Harrods range leads with its bestselling eye masks.
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