Plant-based recipe kit and ready meal brand GRUBBY added seven new dishes to its frozen ready meal range, taking the total line-up to 16 SKUs.
The expansion comes less than a year after GRUBBY first entered the ready meals category, and follows what the brand describes as strong consumer demand for its initial frozen launch.
GRUBBY runs as a flexible weekly subscription. Customers can add ready meals alongside recipe kits or build a box entirely around the frozen meals.
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Prices start from £4.84 per serving on larger subscription bundles, with new subscribers getting 25% off their first order.
The new line-up
The seven additions take their cues from global cuisines and lean into the brand's "comfort food meets plant-led nutrition" positioning:
- Sticky Teriyaki Udon
- Harissa Tofu Buddha
- Chickpea Chutney Bowl
- Rigatoni Lentil Ragù
- Tofu Cashew Carbonara
- Melty Lentil Moussaka
- Piri Piri Tempeh Bowl
Each meal is designed to be cooked from frozen via microwave or oven in minutes, with no prep, chopping, or washing up required.
The expanded ready meals range is available now, exclusively via grubby.co.uk.
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