Grind partnered with Miffy on Little Joys, a limited-edition range that pairs the coffee brand's design-led aesthetic with the character's minimalist look.
Launching on 11 August through Grind's site and select locations, the collection runs from coffee and pods to a set of mugs, a cafetière, a coffee towel and a cap, all in exclusive Grind x Miffy artwork. The licensing deal was brokered by Rocket Licensing.
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The tie-up is a neat piece of IP-led brand-building. Miffy, created by Dutch artist Dick Bruna in 1955, has sold 90 million books in more than 50 languages, and Grind is borrowing that cross-generational recognition and its "everyday joy" associations to lift a coffee range into a giftable, collectible drop.
"Coffee isn't usually the biggest moment in someone's day, but it can often be one of the best," said brand director Stacey Britt Fitzgerald, framing the collection around small daily rituals.
Prices run from £14.95 for the coffee towel to £34.95 for the cafetière, with coffee and pod tins at £15.95 each and a full-collection bundle at £100.
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